Practice Areas Archive

Creative Design

Where left brain and right brain intersect, Green Room Creative convenes a team of collaborative designers and developers that transform ideas into compelling creative that delivers impact.

From concept to completion, we thrive on bringing your vision to life in ways you can (or can’t) imagine.

Media Relations

Green Room was founded by two journalists who understand the mindset of reporters and the content they need to inform, educate, inspire and drive action.

In today’s world of information overload, an incisive strategy cuts through the noise using the right channels to get noticed.

Timing, positioning and a deep understanding of the various channels for your message is key, and Green Room excels at delivering all three.

Digital & Social Media

Green Room’s digital practice is based on human-centered design principles. We put real people at the center of our strategic process, enabling us to create intuitive, accessible programs for all.

Honed by decades of working across healthcare in some of the most regulated environments, we have developed proprietary digital offerings that allow us to stay innovative, no matter the climate.

PALETTE, our proprietary content process, ensures thumb-stopping content every time.

SWAY, our proprietary influence program, yields the lowest risk, highest gain influencer engagement in healthcare and executive influence, too.

Employee Engagement & Culture

Employee
ENGAGEMENT & CULTURE

Engaged employees are your greatest ambassadors.

From connecting a remote workforce to planning your next town hall, purpose-driven meetings are critical.

The Green Room team has the innate ability to meet people where they are and knows how to motivate employees and inspire action.

Employee Engagement & Culture Initiatives
Change Management Communications
Human Resources Communications
Town Halls & Employee Events
Awards & Recognition Programs
Editorial Process Development
Internal Executive Visibility
Leadership LinkedIn Strategy
Intranet Development & Management

OUR EXPERTISE ON EMPLOYEE ENGAGEMENT & CULTURE

Intrigued? Here are some insights and success stories worth looking at. Or chat with us live to learn more.

Navigating When to Take a Stand in Response to Social Issues: Employee Communications

Green Room July 7, 2022

What a YEAR: How to Culturally Thrive Despite Distance

Green Room March 15, 2021

Patient & Professional Advocacy

Our unparalleled expertise in advocacy is rooted in personal and professional experience.

From working with a well-established patient group to trying to communicate with a community lacking a formal organization, Green Room has the experience to align and activate.

A profound understanding of how patient insights can shape internal strategies and inform actions is a key differentiator for the agency.

Our Expertise On Patient & Professional Advocacy

Intrigued? Here are some insights and success stories worth looking at. Or chat with us live to learn more.

What Rare Disease Day Means to Green Room & How it Has Shaped Our Mission

Green Room February 28, 2022

Rare Disease Day 2018: What Industry Can Learn from the Rare Disease Community About Engaging Patients

Green Room February 28, 2018

Consumer Healthcare

Every stakeholder is a consumer. Green Room’s expertise in consumer healthcare intercepts audiences where they are and makes them take notice. Working together, insight-driven ownable space is discovered, forging a new level of engagement. Distilling complex science, managing reputation, bolstering advocacy and complementing public affairs efforts, this approach reaches the consumer through mainstream channels.

Our integrated approach of media, social and digital channels married with consumer strategy showcases thought leadership, supports product positioning and creates advocacy alliances.

Corporate Communications & Issues Management

Strong reputation management and telling your organization’s full story is critical for any company. Well-thought out communications and issues management plans can be the difference between success and failure when it comes to leading through a crisis or building and growing credibility with key audiences.

Biotech & Startups

There are no small fish at Green Room. The Green Room model was created to provide early-stage companies with the same high-touch service as global pharmaceutical companies.

The ability to orchestrate the construction of a narrative around novel treatments, innovative approaches, thought leadership and IR coordination, all while underscoring patient care to stakeholders, isn’t easy.

Green Room delivers end-to-end support to drive reputation and engagement with audiences that matter.

Specializations in Rare Diseases, Gene Therapy and Advanced Diagnostics
Reputation Development and Thought Leadership
Executive Visibility
Product and Data Milestone Communications
Investor Relations Coordination
Employee Engagement and Talent Acquisition
Communications Function Development & Planning and Staffing Support

Product Communications

Not every communicator has deep product experience. And we’re not just talking about general product communications strategy but expertise rooted in relevant therapeutic areas, innovative science and media relationships.